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Tracks for ICMS2014

posted Nov 20, 2011, 9:58 PM by Chih-Chien Wang   [ updated Feb 16, 2014, 6:09 AM ]

Track 1: Strategic Marketing

        Marketing Strategy and Management

        Global and International Marketing

        Inter-cultural Marketing

Track 2: Business Marketing and Supply Chain

        Business to Business Marketing

        Sale Management

        Supply Chain Management

        Distribution and Logistics Management

Track 3: Consumer Behavior

        Consumer Behavior and Psychology

        Retailing

        Fashion and Luxury Product Marketing

        Consumer Neuroscience

Track 4: Internet Marketing

        Internet and Interactive Marketing

        Online Behavior and Psychology

        Social Networking

        Word-of-Mouths

        Virtual Reality and Internet Advertising

Track 5: Marketing Communication

        Advertising

        Promotion

        Branding

        Customer Relationship Management

        Relationship Marketing

Track 6: Tourism, Hospitality, and Service Marketing

        Tourism Management

        Hospitality Management

        Service Marketing

        Sports and Leisure Activities Marketing

Track 7: Social Marketing

        Social Marketing

        Green Marketing

        Nonprofit Marketing

Track 8: Marketing Research and Education

        Research Method

        Bibliometric and Literature

        Marketing Education

Track 9: Others

        All Other Marketing Relative Topics


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