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  • Submission Deadline: Extended to June 15, 2013
    New submission deadline is June 15, 2013.
    張貼者:2013/5/16 下午8:30Chih-Chien Wang
  • Tracks for ICMS2013

    Track 1: Strategic Marketing

            Marketing Strategy and Management

            Global and International Marketing

            Inter-cultural Marketing

    Track 2: Business Marketing and Supply Chain

            Business to Business Marketing

            Sale Management

            Supply Chain Management

            Distribution and Logistics Management

    Track 3: Consumer Behavior

            Consumer Behavior and Psychology

            Retailing

            Fashion and Luxury Product Marketing

            Consumer Neuroscience

    Track 4: Internet Marketing

            Internet and Interactive Marketing

            Online Behavior and Psychology

            Social Networking

            Word-of-Mouths

            Virtual Reality and Internet Advertising

    Track 5: Marketing Communication

            Advertising

            Promotion

            Branding

            Customer Relationship Management

            Relationship Marketing

    Track 6: Tourism, Hospitality, and Service Marketing

            Tourism Management

            Hospitality Management

            Service Marketing

            Sports and Leisure Activities Marketing

    Track 7: Social Marketing

            Social Marketing

            Green Marketing

            Nonprofit Marketing

    Track 8: Marketing Research and Education

            Research Method

            Bibliometric and Literature

            Marketing Education

    Track 9: Others

            All Other Marketing Relative Topics


    張貼者:2013/1/3 下午8:00Chih-Chien Wang
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